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Oct 08 No.4

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Cornwall foodfinder bites
Dear all, we are proud to announce that FoodFinder is now managed by Enterprise Edge. There will be no major changes other than the newsletter will now feature a market research section, Enjoy! |
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| CASE STUDY & PRODUCT FOCUS |
CASE STUDY: M&R Crab Processors
M & R Crab Processors are a Newlyn based family business established in 1982. They use live crabs caught from local and independent boat owners who fish off the South Cornish coast. Fresh crabs are cooked and hand picked to deliver their high quality white and brown meats. Spider crab meat is available in season and also shellfish on request. Recently they have been able to supply directly to restaurants, hotels, public houses and other catering establishments receiving excellent feedback and continuing to expand their trade. As well as welcoming new customers locally they also welcome orders outside of Cornwall which can be sent by overnight transport!
For further information please contact Mark at mandrcrab@yahoo.co.uk or by telephone on 07799663074, or Dan or Mark on 01736 351485.
PRODUCT FOCUS: Cornish Meadow Preserves
Cornish Meadow Preserves are award winning preserves hand made from start to finish in a traditional manner in the very south of Cornwall. Cornish Meadow Preserves produce a range of marmalades, jams, jellies, sauces and mustards all created with wholesome and local ingredients. Their products are customary flavours with a modern twist to accompany every meal. 

From the award winning Thai Jelly to the ale soaked mustards every pot is unique in flavours and provides your palate with a journey through the rugged coasts and magical hills of Cornwall.
Their products are sold through various retailers that specialise in Cornish food and you can find their stalls at most shows (next 16th-19th October Falmouth Oyster Festival). For more information please visit the website www.cornishmeadow.co.uk or email Cornish Meadow at cornishmeadow@btinternet.com.
Each issue of Foodfinder Bites we want to focus on any new and exciting products. We want to hear from you if you have new lines, especially if you can provide a picture of the product. Email: help@enterprise-edge.co.uk |
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MARKET RESEARCH: Milk & Dairy Industry
The UK milk & dairy market was worth £7.46bn in 2007 according to a 2008 Key Note Market Report, and had grown by 13.8% in the period 2003-2007. Dairy products are considered household basics and continue to be part of our staple diet, and while milk consumption has continually decreased since 1996 other products such as fromage frais, and cheeses have risen. In 2005/06 semi-skimmed milk was the most drunk (52.4 L per head per year), and cheese was the most eaten of solid dairy products (6 Kg per head per year).
Like in most food sectors the trends toward healthy and local food have contributed to the rise in sales, as Key Note pointed out. Low-fat, organic, regional as well as new varieties and formats have fuelled the market.
The image of yogurts has been revamped, having moved from a diet aid icon to gain an all round healthy snack image. Yogurt-related health factors are: pro-biotic content, Calcium content - promoted by Dairy Crest, and as part of the 5-a-day portions of fruit and vegetables - implemented by Müller. Additionally the Dairy Council has kicked off the 3-a-day programme, encouraging people to eat three portions of dairy products a day.
Butter sales have also been revitalized by consumers' choice towards natural products, even though consumers are likely to use different products for diverse uses in the ‘yellow fat' sector. The key to revenue, like for most products, is to emphasise their uses as well as the health benefits.
Provenance (linked to ‘wholesomeness') of products is increasingly important and, although with the current economic trend people may appear to opt for cheaper products, local produce is gaining in strength during a period when consumers are wishing to support their local community even more so.
Facts:
- Women are the major consumers of dairy products.
- The most popular product is cheese in blocks, followed by spreads (low-fat, dairy and soft margarine), yogurt and fromage frais, butter and finally specialty, spread and packet cheeses.
- Age wise 35-44 year olds have the highest consumer penetration of solid dairy products (78%), followed by 25-34 year olds (76%) and then by 45-54 year olds (75%).
- The South West has one of the highest consumer penetrations in the UK for butter and cheese in blocks, with 71% and 92%.
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EVENTS & USEFUL INFORMATION
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EVENT: Made in Cornwall Christmas Fair
The Made in Cornwall Scheme, developed in 1991 to protect the identity of true Cornish foods and crafts, is presenting the Christmas Fair which will take place on the 26th-29th November at the Lemon Quay in Truro this year. The products will have the typical ‘Made in Cornwall' logo, attributed to authentic Cornish products and monitored by the Cornwall County Council's Trading Standard Services.
The fair will exhibit produce from genuine Cornish manufacturers from all over the county and will include: food, crafts, art, toys, clothing and jewellery, many of which are created using traditional methods.
 Opening times are:
Wednesday 26th November: 9.30am-9pm (for the late night shoppers).
Thursday 27th - Saturday 29th November: 9.30am-6pm.
For more information please contact Linda Davies on 01872 327955 or ldavies@cornwall.gov.uk
FUNDING OPPORTUNITY: Funding for Cornish food and drink businesses
The European Social Fund has allocated a substantial budget for training to the food and drink sector in Cornwall and the Isles of Scilly in order to develop a skilled and adaptable workforce. The programme is available to any business that undertakes food processing or manufacturing and employs fewer than 250 employees. The aim of the programme is to provide flexible training that really meets the needs of individual businesses and their employees. For specific skill gaps the funding programme can be used flexibly to offer bespoke training at reduced rates. Courses covered by the funding include:

- NVQs, e.g. food manufacture, business improvement, management, customer service, warehousing - will be fully funded
- Non-qualification based training - funded at grant rates ranging from 25-100%
- Skills for life (numeracy and literacy) and ESOL (English for speakers of other languages) - will be fully funded.
An independent skills adviser can visit businesses to provide expert advice on training needs. The skills adviser will help to identify the best options for both businesses and employees. For more information please contact:
Angie Shepherd :- 01209 722123 / 07771 807340 angela.shepherd@duchy.ac.uk
Emma Kehyaian :- 01209 616092 emma.kehyaian@cornwallenterprise.co.uk
Sponsored by:
NEW ON-LINE FOODFINDER BITES
THIS IS THE FOURTH EDITION OF THE NEW NEWSLETTER TO ACCOMPANY THE NEW FOODFINDER TRADE DIRECTORY AND WEBSITE. FROM NOW ON IT WILL BE PRODUCED ONLY ON-LINE.
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Cornwall foodfinder is a service of the Cornwall Development Company. The Cornwall Development Company is a local authority company controlled by Cornwall Council. Registered office: Pydar House, Pydar Street, Truro, TR1 1EA. VAT Registration No: 730 2883 45. Registered in England and Wales No: 3668828
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