CORNWALL foodfinder June 09 No.7

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Cornwall Foodfinder Bites

Welcome to the June edition of Foodfinder Bites.  Enjoy!
CASE STUDY & PRODUCT FOCUS

Product Focus 

Callestick Farm Cornish Dairy Ice Cream - From Cow to Cone!

With the warmer weather approaching, FoodFinder Bites takes a look at one of our favourite parts of summer - ice cream! In particular, the delicious ice creams created by the team at Callestick Farm.

Callestick Farm ice creams are produced on their farm in the Cornish countryside, using milk and cream from the farm's own happy herd of cows. These are combined with the freshest of fruits, quality confectionery and 20 years worth of experience to make premium dairy ice cream with a totally indulgent taste.

As a smaller producer, Callestick Farm have the flexibility to meet their customer's needs. Through continuous development and market research they have created a comprehensive range, gaining the highest recognition for their flagship product, Clotted Cream Vanilla - a truly Cornish cone!

You can find Callestick Farm Cornish Dairy Ice Cream at fine retailers, on all good menus and at events throughout Cornwall, but perhaps the best way to enjoy a Callestick Farm treat is at their ice cream parlour on the farm, where you can watch ice cream being made, relax with an indulgent sundae, and soak up the peace and tranquillity of their picturesque valley location.


For information on Callestick Farm, visit their website at: www.callestickfarm.co.uk or call Angela Parker on 01872 573126

 

Product Focus

The Cornish Crisp Company                          

It's the Cornish ‘taters' that perfect the flavours!

The first potato crisps to be made in Cornwall are now on sale!  The Cornish Crisp Company is a family business based at Kelly Bray near Callington that uses local hands, produce and skills to make high quality crisps.

The company has recently announced that it will donate 1p from every bag of crisps in support of local organisations and charities. Those tucking into a bag of Agitater (salt & vinegar) crisps will be supporting Surfers Against Sewage, 1p from Spectater (salt & black pepper) crisps goes to the Hall for Cornwall and 1p from every bag of Gratertater (cheese & onion) is donated to the Cornwall Community Foundation. The Commontater (ready salted) crisp supports ashes and sparks, a Cornish based organisation seeking to inspire change through ideas and debate.

Sue Wolstenholme, owner of The Cornish Crisp Company, said: ‘Many of our charities and arts organisations in Cornwall are struggling to survive at the moment so we are hoping that we can give them a bit of a boost and raise awareness of their good work through sales of the crisps.'

Crisp lovers will be pleased to know that there are plans to develop further flavours in the near future including Cornish seaweed and Chilli.

The Cornwall Crisp Company is spreading their goods throughout Cornwall in independent retailers including delis, farm shops and events. Visit their website at: www.thecornishcrisp.co.uk




In each issue of Foodfinder Bites we want to focus on any new and exciting products.  We want to hear from you if you have new lines, especially if you can provide a picture of the product. Email: help@enterprise-edge.co.uk.
MARKET RESEARCH - Biscuits and Cakes

There are few pleasures more simple than a cup of tea and a biscuit. While our love affair with tea is well known, it seems we are also, as a nation, more partial than most to the crunch of a biscuit or the indulgent delight of a slice of cake.

Keynote states that the UK biscuit and cake market has experienced year-on-year sales growth from 2004 to reach a value of £3.22bn by 2008.

One of the main factors influencing the biscuit market is the move towards more guilt free indulgence. Brands such as Go Ahead! and Weight Watchers, along with retailers' own labels such as Sainsbury's Be Good To Yourself range, have gained from consumer demand for reduced-fat, reduced-calorie products. There has also been developments within the `free from' market with products that are gluten and wheat-free catering to those with food allergies and intolerances.

In a wider context suppliers have been aiming for improvements within standard brands, for example through the removal of hydrogenated fats and artificial colours and preservatives.

Indulgence has been another important driver across the food market as a whole. Producers using high quality ingredients and recipes, traditional methods and organics have all contributed to this trend.

Convenience has also been important within the biscuits and cakes sector. In biscuits there has been a rise in formats - such as re-sealable tubs, portioned biscuits, and share packs - in order to target different eating occasions. In the cakes sector, much of the market increase has been motivated by the success of small and individual-serve products, either individually packaged for impulse shoppers or in multipack formats.

In 2007 and 2008 value growth in the biscuits and cakes market was also influenced by inflationary pressures as the increase in the price of ingredients, as well as for energy and transport, began to filter down to the retail market.

The UK economy is facing a downturn. However, the food sector generally weathers such periods better than most other markets. Biscuits and cakes are regarded as relatively low-cost treats, meaning any cutbacks in the market may be less severe than in other categories. Keynote predicts that some may choose to take a more indulgent attitude towards spending in this sector as they trade down in other areas.
EVENTS & USEFUL INFORMATION

NEWS AND EVENTS




The Three Counties Show, The Malvern Showground, Worcestershire, 19 - 21 June 

A celebration of British food and farming, this rural showcase has agriculture firmly at its heart. Offers a great day out for farmers, landowners and smallholders as well as the family.  For more information visit their website: www.threecounties.co.uk


Cheltenham Food and Drink Festival, Montpellier Gardens Cheltenham, 19 - 21 June

Experience the finest food and drink available locally and regionally within the beautiful surrounds of Montpellier Gardens and enjoy cookery demonstrations, wine tasting sessions and music. For more information see: www.garden-events.com

Taste of London, Festival at Regents Park, London, NW1, 18 - 21 June 2009

Come and have a great day out at Taste of London in Regent’s Park, trying an array of signature dishes prepared by 40 of London’s most alluring restaurants. Create your ideal meal wandering from one stall to the next, for as far as your appetite takes you. There will be opportunities to meet the chefs, learn from demonstrations, discover new food products and sip some summer wine. To find out more, visit: www.tastefestivals.com







                                          
                                            



FOODFINDER BITES

THIS IS THE SEVENTH EDITION OF THE NEWSLETTER TO ACCOMPANY THE FOODFINDER TRADE DIRECTORY AND WEBSITE.



Cornwall foodfinder is a service of the Cornwall Development Company. The Cornwall Development Company is a local authority company controlled by Cornwall Council. Registered office: Pydar House, Pydar Street, Truro, TR1 1EA. VAT Registration No: 730 2883 45. Registered in England and Wales No: 3668828

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